I know that I’m an American. I buy more than I need. But here’s the thing: I’ve noticed a marketing technique and I wonder if it actually works. Watch the following video for the Snuggie. There are several things that are comical about this type of marketing, but pay attention to the switch between black & white and color.
This commercial is a home run. I’m donating all of my blankets, long sleeve shirts, sweatshirts, coats, and longpants to charity and will be purchasing 20 of these monk suits. I’ll finally be able to read a book, answer the phone, roast marshmellows, play backgammon, eat popcorn, and enjoy outdoor activities while I stay warm! (Check the 1:00 minute mark. Notice the little girl’s sleeves. Does this product really look more convenient than an extra layer and a zipped coat?)
But seriously commercial making people…the black & white to full color switch? Can we go ahead and fire the guy in the board room who is making that suggestion every time? бесплатные порнофото ru
3 Comments
August 22, 2009
And imagine! You get a FREE book light with every purchase!
August 23, 2009
Well, to all reading – they say the sure-fire advertising gimmick is animals and kids. I rest my case.
August 24, 2009
I love the commercial for the kitchen gadget that helps you make omelets.
They make it look like cracking an egg is the most frustrating thing you can do. Some lady’s chopping off her fingers trying to slice up a bell pepper. She cracks an egg and it explodes in her face…
There’s a line in a Lecrae song that says,
“Those 30 seconds of commercial have you mixed up:
‘Call now, we can have your whole life fixed up.’”
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